Slow Luxury
A lifestyle philosophy that rewrites the definitions of Luxury and Beauty.
Manifesto
We believe in the wisdom of the hands.
We believe in gentle gestures, which caress, shape, forge Beauty.
We believe in the passion of human beings and in beautiful things made with love and soul.
We believe that quality is the daughter of purpose and authenticity.
We believe we should all stop and smell the scent of roses along our path.
We believe in the value of Time.
We believe in the celebration of slowness.
We believe anything that takes Time is meant to be immortal.
We believe in beautiful stories of heritage and culture.
We believe that “Luxury” is for those who are able to take Time to understand it.
©Slow Luxury: a lifestyle philosophy that rewrites the definitions of “luxury” and “beauty”.
The meaning of the concept of "luxury" can radically change if combined with the term "slow" - especially in an age where speed and substitutability have become a must for our habits.
©Slow luxury is a deep and layered form of Luxury, exclusive for those who are able to understand it and own a deep sense of observation.
©Slow Luxury needs Time; far from the speed that distinguishes contemporary consumerism. ©Slow luxury’s exclusivity is to be found in the process, in the culture, in the authenticity that makes the final product unique and unrepeatable.
©Slow Luxury is always one-of-a-kind, durable and bearer of a dense set of values. Its quality is excellent, thanks to the dedication, love and passion of the people who are part of it.
The ©Slow Luxury realities are substantially different from each other; small rare gems, they feature a strong and distinct personality and are essentially linked to the territory in which they are born; they are indeed firm supporters and promoters of local culture, traditions and history.
No detail is too small to be a storyteller, and the authenticity of the story they tell allows effortless consistency.
No matter their size, sector, style or location, these realities are all part of a strong community, made out of real people sharing the same deep values and the same mindful mission; they all have an essential element in common: the human component.
This is the one and only component which is necessary for the creation of Beauty, the one that guarantees genuine identity, authenticity, the highest quality and values that can educate and inspire any customer towards a more mindful, deeper and slower lifestyle.
Being real, authentic and passionate people is their first and greatest strength.
You, who are reading, does all of this resonate with you?
Are you shivering while reading?
Can you feel the thrills of feeling understood?
Ours is a common mission, the vision of a sensitive community, capable of embracing the behind-the-scenes, of investigating with curiosity and wonder beyond the surface, of recognizing the authentic Beauty in its multiple manifestations.. the Beauty that is our inspirer and truest muse.
