My name is Francesca Polizzi

I am an Italian Slow Luxury branding strategist, interior architect & digital content creator.

Based in Italy & Switzerland, working worldwide.

 

Trusted by..

For as long as I can remember,

I have been subject to the Stendhal syndrome…

I find myself lost in wonder in front of Borromini's dome, Bernini's fountains or Botticelli's canvases as if it were always the first time; my heart beats fast when I cross the threshold of timeless spaces, which have so much to tell to those who can understand them; I get goosebumps listening to orchestras playing the most romantic symphonies or accompanying sacred chants; I feel a deep peace and calm in observing the hands of craftsmen working without apparent effort, like the hands of musicians on their instruments.

It is a syndrome from which I have no intention of recovering, which is why I have made it a valuable resource and tool for my profession.

Purpose & Mission

My goal is to guide Slow Luxury realities in the field of craftsmanship and cultural heritage, through a growth journey, in which to convey their values and stories and support them in finding a strong community and loyal customers, who are able to understand and embrace them. In the meantime, I am pursuing personal communication, editorial and press projects with the goal of educating and sensitizing my community to the development of a deeper sense of observation and new criteria to define the concepts of "Beauty" and "Luxury".

Biography

I was born and raised in Rome, Italy, where my heart is and always will be. I lived in Milano for seven years, where I have completed my education in interior architecture (at Politecnico di Milano) and communication/management of luxury goods (at IULM Milano).

I started working during my very first year of studies, in the fields of design & fashion, hospitality systems, press and journalism for major italian and international magazines.

I like to call myself an “International italian”, since I carry within me a deep love and pride for “Italianity” in all its facets, yet at the same time I love the World, I love experiencing locations and people, and I like to export this italian spirit of mine around the world with me.

"Sprazzi di bellezza" was born in 2018 as a digital reality and over the years it has brought me in contact with incredible realities and people from all over the world from whom I draw precious enrichment every day.

Support this journey on Instagram..

I know I am in good hands when I am in craftsmen's hands. 🥰 ⚜ @sprazzidibellezza.co x @silviaberni_atelier #slowluxury #mindfulluxury
Rome is the perfect ground where to UN-learn the rules of passive observation. ❤️ Rome requires and teaches us to forget the final destination and fully, deeply enjoy the journey, while feeding the senses and training the eyes to actively look towar
Flashes of Beauty taking shape. ✨ Silvia Berni's shirts are an institution in Florence, yet every woman who loves fashion not only as an expression of style, but also as an expression of a history and a culture, should try them on her own skin... an
One thing I found out about myself is that I get immense joy out of setting everything out beautifully for myself and others as one of my personal languages of love and forms of everyday art. ✨ If you think about it, we all contribute creating our e
Diary of a perfect Roman spring day: coffee, ice cream and a "girata." 🍨☕️👜 Well, "giratina," more than "girata" actually! "Giratina" is the Tuscan term for "passeggiata," which is the Italian te
Who knows if the great men and women of our past had ever imagined that hundreds of years later, other men and women would silently pay homage to them during their daily walks through the city. Who knows if they imagined how grateful we all are to
This bouquet appeared at my doorstep last week and we are all taking care of it as if it will last forever. 🌷 I believe this is the simple secret to cultivating what is beautiful around us and appreciating it fully: taking care of it as if it were
I wish you a lovely Sunday with a detail of the breathtaking view from the terrace of Palazzo Gondi @vittoriagondi in Florence, in the low evening lights, with the Tuscan hills in the distance. ✨ This is a weekend of admin work, anticipation of next
Anyone who met my mom even once certainly doesn't remember her as a docile and easy woman.. When I say that in my life I work to become at least half of the Woman she was, I don't say it only on the basis of the love that bound us together. My moth
"Old is what is forgotten. And what cannot be forgotten, happened just yesterday. The unit of measure is not time, but value." . . "È vecchio ciò che si è dimenticato. E quello che non si può dimenticare,
One of the most satisfying aspects of my job is certainly to help hidden gems to shine bright, honoring the value they hold and sharing it with everyone else! ✨ Exquisite realities that have to offer not only a product, but pure enrichment for every
Happy birthday my gorgeous Rome! ❤ +2775 and counting, quite a lot of candles to blow all at once! On April 21st every year I make a special cake in honor of this occasion, sooner or later I will have to give it a proper name! 👇 It is known that