The name of Gabriele Maselli is just as known as Via d’ Ginori, the street in which his father, Paolo, founded the bottega in 1955: just name "Il Maselli" and any Florentine would start daydreaming and telling about how his/her family keeps one of Maselli’s wooden frames in their livingroom.

Let me tell you a story..
”Once upon a time, it is said around the year 1000, during the domination of the Moors in Sicily, a beautiful girl lived in the Arab quarter of Kalsa (in the heart of Palermo). She dedicated her days to the care of her beloved plants. One day, from the top of her lush balcony, her beauty was noticed by a Moor who was passing by. As soon as he saw her, he did not hesitate for a moment to declare his love for her. The girl, struck by this declaration, returned the Moor's sentiment with passion, yet, dear readers, as often happens in tales of romance, their story, which began with such ardor, was destined for a short life..