All beautiful things have a story to tell.

Awakening sleeping memories through fragrance with Ephemera.

Exploring hidden corners of memory through fragrance is a fascinating experience.. surprising for some, deeply challenging for others.

Some memories, only seemingly forgotten, remain latently within us, "asleep" until a scent or a sound suddenly brings them back to life. As a guest of a private fragrance creation experience by Ephemera Firenze, I’ve come to understand that scent, along with sound, bypasses logic and goes straight to the brain, triggering unconscious and often unexpected reactions.

Perfume masters have always explored this peculiar feature of the human soul and turned it into a source of Beauty. With this in mind, I wanted to experiment: to create a made-to-measure perfume that not only reflected my personal taste of today [as I've already experienced] but was also built upon notes tied to clear, meaningful memories.

Read More